In the year 1886, when the Statue of Liberty was being constructed at the New York Harbor, another great American symbol was taking shape, nearly 800 miles away, in Atlanta. John Pemberton, a pharmacist based in Atlanta stirred up caramel – colored liquid. After mixing this liquid with carbonated water. This drink was named Coca-Cola […]

Ever wonder how hard it has become to find something that truly inspires us? In this fast paced world, many of us are struggling to cope with questions like “what am I doing?” or “what do I want?” while the rest just seem to be hitting off quite smoothly with their plan of action. It’s […]

In 1965, Fred DeLuca set out to become a medical doctor. In order pay for his education he opened a submarine sandwich shop. It was called Pete’s subway. With a loan of $1000, Fred entered into a partnership with Dr. Peter Buck. They opened their first store in Bridgeport, Connecticut in August, 1965. They set […]

In 1946 Akio Morita and Masaru Ibuka started a company by the name of Totsuko with a group of committed and passionate employees. Their main objective was to design innovative products for people. The first product that they built was a rice cooker. Over the years they designed and built many innovative products. In the […]

The origins of Nike go back to 1964. At the University of Oregon, a runner by the name of Steve Prefontaine expressed and advocated the need of better sports equipment. Steve’s coach, Bill Bowerman along with another middle distance runner, Phil Knight began a company called Blue Ribbon Sports and worked primarily as a distributor […]

The story began in 1891 when Karl Benz along with a partner started the “Iron Foundry & Machine shop” but the partnership dissolved. Three years later, Benz developed his first automobile, a single cylinder four stroke engine. One of the most fascinating stories revolve around the name and logo. Mercedes came into being in 1898 […]

Starbucks was founded in 1971 by Jerry Baldwin, an English teacher, Zev Siegel, a history teacher and Gordon Bowker, a writer. Three friends pooled in $ 8000 plus a loan to start a new coffee venture. Howard Schutz joined the Startbucks team in 1982 as a marketing head. On a trip to Milan,Italy, Schutz witnessed […]

WHAT DO YOU WANT TO BE WHEN YOU GROW UP? We’ve been asked this question over a gazillion times! From the moment we started talking as a toddler, throughout high-school, throughout senior year and especially the moment you passed out of school, the question has popped up time and time again, sometimes in your parents’ […]

Time management, you can’t manage time. It’s your tasks you are managing. Time management is really agreement management. At the end of the day, how good you feel about what you did (and what you didn’t do) is proportional to how well you think you kept agreements with yourself. Did you do what you told yourself […]